SIGNAL is an AI-native B2B sales framework that synthesises ten proven methodologies — SPIN, Challenger, MEDDPICC, Sandler, and more — into one coherent system your entire team can follow.
SPIN · Challenger · MEDDPICC · Sandler · Gap Selling · Value Selling · SNAP · Solution Selling · SPICED · NEAT
They assume the seller controls information. That buyers need persuading. That a great pitch closes deals. The 2025 B2B reality is different.
of the buyer journey is complete before first seller contact
stakeholders in the average B2B buying group
of B2B buyers say their last purchase was very complex or difficult
the number of full buying cycles buyers complete before involving a salesperson
SIGNAL was built for this reality — not the one from 2010.
Every stage has a clear objective, core activities, and an exit gate. You don't move forward until the gate is met.
The complete SIGNAL framework as a professionally formatted reference document — all six stages, qualification models (SCAN Score, MEDDPICC Tracker), and the pre-call cheat sheet. Something your team can use on every deal, every day.
Six interactive training modules, one per stage. Each includes audio narration (5–7 min), an interactive scenario with outcome explanations, a fillable stage tool, and a quiz at 70% pass threshold.
12 months of full SIGNAL Academy access and the methodology document. Renew annually, or upgrade to abi. when you're ready to connect your live pipeline.
For individual sellers who want to adopt SIGNAL and earn their certification.
£59/person. For small sales teams who want a shared methodology and team leaderboard.
£40/person. For growing sales teams who want the whole organisation aligned.
16+ seats? Contact us for enterprise pricing →
When you're ready, abi. takes everything you've learned in SIGNAL Academy and makes it real-time. Every deal in your HubSpot pipeline is scored against the SIGNAL methodology. Your certifications and progress carry over — no re-training.