abi. connects to your HubSpot, Stripe, and GA4 to track whether your GTM plan is actually working — week by week, grounded in your own numbers.
Includes SIGNAL Academy · Cancel anytime · Refund Policy
Every BI tool, CRM report, and analytics platform shows historical data. None of them tell you whether you're executing the right strategy — because they don't know what your strategy is. abi. does.
| Feature | HubSpot Reporting | Databox | abi. |
|---|---|---|---|
| Connects to CRM | ✓ | ✓ | ✓ |
| Strategy-aware insights | ✗ | ✗ | ✓ |
| GTM health score over time | ✗ | ✗ | ✓ |
| ICP-aligned pipeline view | ✗ | ✗ | ✓ |
| AI recommendations tied to your plan | ✗ | ✗ | ✓ |
Your GTM Health Score (1–10) with weekly trend line. 4 headline metrics. This week's AI insight. Progress on last month's 3 priorities.
Live deal pipeline from HubSpot. ICP-fit scoring on every deal. Deal velocity trend. Conversion rate by source.
MRR and ARR from Stripe. New vs expansion vs churn breakdown. Revenue vs your 90-day target. CAC payback trend.
Website traffic by source from GA4. Lead volume and quality trend. Which channels drive ICP-fit pipeline vs noise.
Weekly AI report: 3 insights + 1 action. Monthly GTM delta. Opportunity alerts based on your live data.
The full 6-module SIGNAL training course. Quizzes, XP, leaderboard. All three certification tiers. Included in all plans.
Live GTM dashboard — pipeline tracking, weekly AI insights, and SIGNAL Academy for your team.
Everything in Starter plus Stripe, GA4, unlimited seats, and AI deal scoring across 6 methodologies.
Cancel anytime · see our Refund Policy
abi. works without it — but the Launchpad defines your ICP, scorecard benchmarks, and 90-day priorities, which abi. uses as its performance baseline. Without it, abi. benchmarks against general B2B averages. With it, every metric is measured against your own strategy.