Legal
Terms & Conditions
Last updated: 19 June 2026 · Applies to ouridea.ai, app.ouridea.ai and all OurIdea.ai products (GTM Launchpad, SIGNAL & SIGNAL Academy, abi. Starter, abi. Pro, and the abi. Free plan)
These Terms & Conditions ("Terms") govern your access to and use of the OurIdea.ai website, the abi. platform application, GTM Launchpad, SIGNAL and SIGNAL Academy, and any other product or service we make available (together, the "Services"). By creating an account, starting a free plan or trial, or purchasing any Service, you agree to be legally bound by these Terms.
1. About us
| Trading name | OurIdea.ai |
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| Company | OurIdea Ltd |
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| Registered in | England and Wales |
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| Company number | [to be added once incorporation is complete] |
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| Contact | adam@ouridea.ai |
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In these Terms, "we", "us" and "our" mean OurIdea Ltd, trading as OurIdea.ai. "You" and "your" mean the individual or business entering into these Terms.
2. Our products
We provide AI-assisted go-to-market ("GTM") engineering products and services, currently comprising:
- GTM Launchpad — a one-time AI-generated GTM strategy pack and assessment, delivered digitally (one-time purchase, £97).
- SIGNAL & SIGNAL Academy — a GTM methodology and certification course, sold as 12 months of access on a per-seat or team basis (Per Seat, 5-seat, and 15-seat tiers, billed annually).
- abi. — our GTM intelligence platform, available as:
- Free — limited access (AI Pulse assessment only), provisioned automatically on signup, no payment required.
- abi. Starter — full platform access, billed monthly (£149/month).
- abi. Pro — full platform access plus advanced features, billed monthly (£497/month).
- Trials — we may offer time-limited trials of Starter or Pro (currently 14 days); see section 5.
We may add, change, or retire products and plans over time. Current pricing and plan details are shown at checkout and in your account settings.
All outputs — including GTM Launchpad packs, SIGNAL Academy content, and abi.'s weekly health scores and AI-generated insights — are produced using a combination of artificial intelligence and structured frameworks. They are advisory in nature and do not constitute professional, legal, financial, tax, or investment advice. You acknowledge that the quality of outputs depends on the accuracy and completeness of the information and data you provide or connect.
3. Your account & responsibilities
- You agree to provide accurate, complete and truthful information when signing up, completing an intake form, or connecting a third-party tool.
- You're responsible for all activity under your account, including any team members or seats you add (subject to your plan's seat limit).
- You must keep your login credentials confidential and use the Services only for lawful business purposes.
- You retain full responsibility for any business decisions you make based on our outputs — you should independently verify outputs before acting on them.
- Detailed rules on acceptable use (including what you can't do with our products) are set out in our Acceptable Use Policy, which forms part of these Terms.
4. Payment terms
- All prices are listed in GBP (£) unless otherwise stated, and exclude VAT unless stated otherwise.
- One-time purchases (GTM Launchpad) and annual purchases (SIGNAL) are payable in full at checkout.
- Monthly subscriptions (abi. Starter, abi. Pro) are billed in advance on a rolling monthly basis via our payment processor, Stripe, until cancelled.
- We reserve the right to change our pricing at any time. Price changes will not affect a purchase you've already confirmed, and we'll give existing subscribers reasonable notice before any price change takes effect on their next renewal.
- If a recurring payment fails, we'll attempt to retake payment and may suspend access to paid features until payment succeeds or you cancel.
5. Free plan, trials & cancellation
- Free plan: the abi. Free plan is provisioned automatically on signup at no cost and gives access to the AI Pulse assessment only. We may change or limit Free plan features at any time.
- Trials: where offered, trials give temporary access to abi. Starter or Pro features for a stated period (currently 14 days). Unless you cancel before the trial ends, we may ask you to add a payment method to continue, or your account will revert to the Free plan — we will not automatically charge you without your agreement to start a paid subscription.
- Cancelling a subscription: you can cancel abi. Starter or Pro at any time from your account settings or by emailing adam@ouridea.ai. Cancellation takes effect at the end of your current billing period — you keep access until then and won't be charged again.
- SIGNAL renewal: SIGNAL access runs for 12 months from purchase. If set up to auto-renew, you'll get a reminder before each renewal and a short cooling-off period after a renewal charge, as described in our Refund & Cancellation Policy.
6. Refunds & your right to cancel
By purchasing a Service, you acknowledge that digital content or access typically begins immediately (or shortly after purchase), and that — to the extent permitted by the Consumer Contracts Regulations 2013 — you waive your statutory 14-day cancellation right once delivery or access has started.
Outside of that waiver, our full refund, cancellation and cooling-off terms — including the specific rules for GTM Launchpad, SIGNAL and abi. subscriptions, and your statutory rights under the Consumer Rights Act 2015 if something is faulty or not as described — are set out in full in our Refund & Cancellation Policy, which forms part of these Terms. Nothing in these Terms overrides your statutory rights.
7. Delivery of services
- Services are delivered digitally via our website, the abi. platform, email, and downloadable documents.
- Delivery and processing timelines (e.g. GTM Launchpad report generation, weekly abi. insights) are estimates and not guaranteed.
- We're not liable for delays caused by incorrect or incomplete user input, technical issues outside our reasonable control, or outages of third-party platforms you've connected (e.g. HubSpot, Stripe, Google Analytics).
8. Intellectual property
- All content, frameworks, methodologies (including the SIGNAL methodology), course materials, software and system designs remain the intellectual property of OurIdea Ltd.
- You're granted a non-exclusive, non-transferable licence to use outputs (GTM Launchpad packs, SIGNAL Academy completions/certifications, abi. insights and reports) for your own internal business purposes.
- You may not resell or redistribute outputs, repackage them as your own commercial offering, or use them to build a competing product or service.
9. Data protection
We process personal data in accordance with UK GDPR and the Data Protection Act 2018. Full detail on what we collect, why, how long we keep it, and your rights is set out in our Privacy Policy, which forms part of these Terms. By using the Services you confirm you have the right to share any data you input or connect (including data from third-party tools you link to abi.).
10. AI-Generated Guidance & Disclaimer
The Services, including AI Pulse and GTM Launchpad, are provided "as is" and "as available". This section sets out how we treat AI-generated guidance specifically.
- Nature of AI Outputs. AI Pulse's GTM health score and recommended actions, GTM Launchpad's strategy pack, SIGNAL Academy content, and abi.'s weekly insights (together, "AI Outputs") are generated using large language models combined with structured frameworks, based on the information you provide and, where applicable, data from tools you connect. AI Outputs are inherently probabilistic — they may contain factual inaccuracies, outdated assumptions, omissions, or recommendations unsuited to your specific circumstances, and do not reflect real-time market, legal, financial, or competitive conditions.
- Not professional advice. AI Outputs are general business guidance only. They do not constitute legal, financial, tax, investment, employment, or other professional advice, and must not be relied on as a substitute for advice from a qualified professional.
- Your responsibility. You are solely responsible for reviewing, validating, and deciding whether and how to act on any AI Output before implementing it. You retain full responsibility for all business decisions, strategies, hires, spend, pricing, or other actions taken on the basis of AI Pulse, GTM Launchpad, SIGNAL Academy, or any other AI Output — whether you act on it directly or rely on it indirectly through advice you give to others.
- No liability for outcomes. To the fullest extent permitted by law, we exclude all liability for any loss, damage, cost, or business outcome (including lost revenue, missed opportunities, reputational harm, or failed initiatives) arising from your reliance on, or implementation of, AI Pulse health scores or insights, GTM Launchpad recommendations, SIGNAL Academy guidance, or any other AI Output — regardless of whether we knew or should have known such reliance was likely. This exclusion does not apply to loss caused by our fraud or wilful default, or any liability that cannot lawfully be excluded (see section 12).
- Human-in-the-loop. AI Pulse and GTM Launchpad are designed to support — not replace — your own judgment and that of your advisors. We strongly recommend reviewing AI Outputs with relevant stakeholders (e.g. finance, legal, leadership) before making material business decisions based on them.
11. AI Governance
- How AI Outputs are produced. AI Pulse, GTM Launchpad and abi.'s weekly insights are generated via Anthropic's Claude API, using prompts and frameworks we design, version, and review. Every AI feature runs against a structured framework we control and periodically audit for quality — we don't expose raw, unmoderated model output.
- No training on your data. Data sent to our AI provider to generate your outputs is processed in transit only and is not used to train any model, ours or theirs (see our Privacy Policy, section 4).
- Data minimisation. Where AI Outputs are generated from connected business tools (abi. only), we send computed metrics and your stated context — never raw customer records, contact personal data, or financial account details.
- Change control. Material changes to the methodology or frameworks behind AI Pulse, GTM Launchpad or SIGNAL Academy are reviewed before release. We may update prompts, models, or frameworks at any time to improve accuracy, and outputs may therefore vary over time even for the same inputs.
- Human escalation. If you believe an AI Output is materially wrong, harmful, or inappropriate, contact adam@ouridea.ai — we review reported issues and use them to improve our frameworks.
12. Limitation of liability
- To the fullest extent permitted by law, we're not liable for indirect, incidental, or consequential losses, including loss of revenue, profits, or business opportunities.
- Our total liability to you in connection with any Service is limited to the amount you paid for that Service in the 12 months before the claim arose.
- We don't guarantee any specific business outcome, revenue growth, or market result from using our products — outputs are advisory, and outcomes depend on your own execution and market conditions. This applies in particular to decisions made on the basis of AI Pulse or GTM Launchpad guidance, as set out in section 10.
- Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited or excluded under English law.
13. Suspension & termination
We may suspend or terminate your access if you breach these Terms (including our Acceptable Use Policy), misuse the Services, we suspect fraudulent activity, or your account is significantly overdue on payment. Refunds on termination are governed by our Refund & Cancellation Policy and your statutory rights, not waived by this section.
14. Force majeure
We're not liable for failure or delay in performing our obligations caused by events outside our reasonable control, including internet or hosting outages, third-party platform failures, natural disasters, or government action.
15. Governing law
These Terms are governed by the laws of England and Wales. Any disputes are subject to the exclusive jurisdiction of the courts of England and Wales, without prejudice to your right as a consumer to bring proceedings in your country of residence where applicable.
16. Changes to these Terms
We may update these Terms from time to time to reflect changes to our products, pricing, or legal requirements. Material changes will be notified by email or in-app notice before they take effect; continued use of the Services after a change takes effect constitutes acceptance of the updated Terms.